About Us

Transforming the way we support leadership growth and do professional ethical coaching work.

Our Mission

Our mission is to transform the way we support leadership growth and do professional coaching work by providing safe modern digital tools and a ecosystem for

  • Professional ethical coaches – making their life easier and enabling coaches to focus on coaching and providing impact.
  • Companies building coaching culture – making progress and impact visible for sponsors and creating a tribe of internal and external coaches.
  • Leaders – making leadership growth, both character and competence development, easier and faster, enabling leaders to step up and shine.
Coaching WRX - the place where your meaningful moments happen.

Our Strategy

Our strategy is to provide as much value as we possibly can to all our users and to support them to grow. We are a strongly value based company who is on a mission. We continuously develop the service, co-create it with our users and offer the basic services for coaches and coaching clients, for free.

Having passion to build a strongly value driven, ethically lead business does not mean we don’t care about money, we just care more about how the money is made. Our strategy is NOT trying to profit out of coaches, take an unfair piece of their business or to sell the client data saved in our service. We are NOT offering a limited free plan just to make you buy. If you don’t need more than the free features, you are welcomed to use the basic plan for free - for life.

Ethics is in the core of who we are. It is important for us that you are part of our mission for better way to support leadership growth and do professional ethical coaching work. We welcome you to the tribe. We are NOT your traditional matchmaker for clients and coaches but a partner providing a service to support the leadership growth of virtuous leaders of the future and for professional ethical coaches to grow their business and to make their life easier.

Our Story

WRX Company Ltd was founded in 2017 by one passionate Senior Executive Coach Nonna Babitzin, who wanted to transform the support for leadership growth, minimize the administrative work of coaches and transform the business field of coaching. Nonna had started her career as a programmer and worked as a business leader in the biggest IT company in the Nordics for years. She checked out several tools available on the market but could not find what she needed for her coaching business serving corporate executives. Many of the needs were quite specific as a coach and with executive clients the data security and the intent of the service providers was crucial. So she decided to create the service that would help her run a coaching business with executive clients from big corporations.

She decided to create a digital service designed
a) For professional ethical coaches and their specific needs, solving the daily problems and enabling coaches to enjoy their life more, so they can keep contributing and doing the amazing work they do with clients.
b) For companies building coaching culture and their passion to create the competitive edge, nourish talent and make smart investments.
c) For leaders and their desire for growth, inspiring leadership, impact and next level results, so they can keep leading people to unleash their potential and master the art of fulfilment.
By July 2017, she was obsessed with providing this service and put a huge amount of her time and all of her life savings into this project. She invited other professional ethical coaches and leaders to join to verify the needs, test the solution and co-create ideas of how Coaching WRX could work for coaches and leaders. Coaching WRX was piloted in 29 countries before published publicly in September 2018. She wanted to create a service that both professional coached and leaders would fall in love with. A service that makes the life of the leader and the coach easier, is beautifully designed, sophisticated in features, easy to use, safe in all aspects and will make leaders and professional coaches stand out in the market.

She built a team of passionate people - who had passion to build a strongly value driven, ethically lead business, wanted to change the world and impact the business field of leadership development and coaching- to join her mission. And together with the WRX team and the wonderful leaders and coaches using Coaching WRX, we have created something magical.